In an effort to increase overnight visitation to Reno Tahoe lodging properties, the Reno-Sparks Convention & Visitors Authority acts as the sales and marketing arm of northern Nevada’s tourism and convention industries.

In addition, the RSCVA is a tax collection agency, responsible for the redistribution of public monies to various other governmental bodies.

March 2014

2013 Visitor Profile Study

This survey a representative sample of all 2013 visitors to Washoe County in order to better understand the visitor population. The study confirms good news for the destination with a strong repeat visitor base and a slight widening of geographic reach beyond the northern California core customer.

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October 2012

2012 Bay Area Market Survey

This statistical report was developed via telephone and web panel surveys of 1,011 people in the Bay Area.

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February 2012

2011 Visitor Profile Study

This statistical report contains all tourism-related statistics for Washoe County for the 2011 calendar year, with appropriate comparative data.

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February 2008

2007 Visitor Profile Study

This 83-page statistical report contains all tourism-related statistics for Washoe County for the 2007 calendar year, with appropriate comparative data.

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February 2007

2006 Visitor Profile Study

This 57-page statistical report contains all tourism-related statistics for Washoe County for the 2006 calendar year, with appropriate comparative data.

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