RENO, Nev. (January 16, 2025) – The Wild Sheep Foundation (WSF) will host its 48th annual Convention and Sporting Expo, “The Sheep Show®,” Jan. 16–18 at the Reno-Sparks Convention Center and the Peppermill Resort Spa & Casino.
“The Sheep Show has a long history of success and service in Reno Tahoe,” said Reno Tahoe President and CEO Mike Larragueta. “The Wild Sheep Foundation’s mission of conservation, as well as its work to expand access, resonates with the outdoor sporting culture that personifies Nevada and the western United States. It’s a true pleasure to welcome The Sheep Show back to Reno Tahoe each January, and it’s inspiring to see how our community continues to support the foundation in its growth.”
The Show, which is expected to bring $4.2 million in economic impact to the area this year, features hundreds of exhibitors, educational seminars, films, an art and taxidermy display, youth outdoor education events, drawings, hunt giveaways, raffles, and banquets. Nightly auctions will feature more than $3.6 million in outdoor adventure trips and gear, plus more special conservation permits than any other convention or hunting expo.
Money raised is used to enhance wild sheep populations across North America and internationally through disease research, population enhancements and monitoring, habitat improvements, and other initiatives.
“Every year, we bring the sporting community together to celebrate outdoor traditions and raise money for the conservation and management of wild sheep and other wildlife,” said WSF President and CEO Gray N. Thornton. “It’s the largest celebration of mountain game hunting and conservation in the U.S. This year, the expanded Expo includes over 80,000 square feet of wall-to-wall exhibits featuring the finest guides, outfitters, gear, taxidermy, art, firearms, optics, and other outdoor essentials from North America and around the world.”
The Sheep Show® is open to the public Thursday through Saturday, Jan. 16–18, at the Reno-Sparks Convention Center. Show hours are 10 a.m. to 5 p.m. Thursday and Friday and 9 a.m. to 5 p.m. Saturday. Daily admission is $25. Paid attendees are entered daily for floor credit drawings from $1,000 to $5,000. Free seminars from experts on mountain hunting in North America, Europe, and Asia include topics such as wildlife conservation, travel, outdoor skills, backcountry fitness and nutrition, wild game preparation and cooking, and hunter safety.
The Expo also features a free Youth Wildlife Conservation Experience open to the public at the convention center Saturday, Jan. 18, from 10 a.m. to 4 p.m. The youth event offers fun, educational activities focused on conservation, outdoor skills, and nature. https://www.wildsheepfoundation.org/youth-programs/ywce
A complete schedule of events, pre-registration, and other details are available at www.wildsheepfoundation.org.
Daily passes are available at the Reno-Sparks Convention Center on convention days. Five-dollar discount coupons are available at Sportsman’s Warehouse in Carson and Reno, Cabela’s, Scheels, Reno HUNTNHOUSE, Mark Fore & Strike (Reno), Bass Pro Shops (Rocklin & Manteca), Gun World & Archery (Elko), and Honey Lake Firearms (Susanville).