MOBILE, Ala./RENO, Nev. (Sept. 17, 2024) — Good Giant, the nation’s leading hospitality and gaming-focused creative agency, is proud to announce its new partnership with the Reno-Sparks Convention & Visitors Authority (RSCVA). As RSCVA’s local agency, Good Giant will spearhead in-state public relations efforts, bringing its extensive expertise in destination marketing and community engagement to Reno Tahoe.
“The RSCVA is prioritizing advocacy and community engagement as the Reno Tahoe DMO works to educate Northern Nevadans on the impact and benefits of tourism. The Reno Tahoe team is excited to work with Good Giant as we continue listening to the needs of our destination partners, and advance our mission to support the sustainable growth of our communities,” said Mike Larragueta, Reno Tahoe President and CEO.
Established in 1959, the RSCVA is the primary marketing organization for Washoe County, promoting convention and tourism business. Unlike many convention and visitors bureaus across the country, the RSCVA owns and operates key facilities that attract out-of-town visitors and plays a critical role in ensuring room taxes benefit both visitors and residents of Reno Tahoe.
Through strategic marketing and sales efforts, the RSCVA supports local businesses and residents by helping to maximize revenue and employment opportunities throughout Northern Nevada. Good Giant’s PR team will be instrumental in these efforts, using their deep understanding of the local market to craft and share compelling narratives that highlight the region’s diverse offerings. Their work will not only attract visitors but also enhance the quality of life for those who call Reno Tahoe home by driving economic growth and fostering a strong sense of community pride.
As part of this partnership, Good Giant’s Reno-based public relations team will lead the charge in creating and implementing campaigns that promote RSCVA, Reno Tahoe, and their venues and partners. By forging strong relationships with local and regional news media, the team will deliver consistent, impactful messaging that showcases the area’s unique attractions. Additionally, Good Giant will work hand-in-hand with RSCVA’s marketing and communications team to plan and execute community engagement initiatives, all geared toward reinforcing Reno Tahoe’s reputation as a premier destination for outdoor adventure, gaming and events.
Good Giant’s team has successfully managed public relations for hotel, casino and resort properties across the country, including the Grand Sierra Resort, Hard Rock Hotel Casino Lake Tahoe, and Renaissance Reno Downtown Hotel. Their experience also includes promoting major regional events such as the Reno Rodeo, Barracuda Championship, ULTRA4, Artown, Reno River Festival, and the STIHL National Championship Air Races. Additionally, their work with Travel Nevada has further solidified their deep understanding of the region, making them uniquely positioned to amplify the visibility and success of tourism and hospitality ventures in Northern Nevada.
“We’re excited to join forces with the RSCVA and put our local knowledge and passion for destination marketing to work in supporting Reno Tahoe’s growth,” said Rich Sullivan, CEO of Good Giant. “Our Reno-based PR team is deeply rooted in this community, and we’re committed to ensuring that the incredible stories of this region reach every corner of the local and regional landscape. We’re here to support Reno Tahoe’s growth by shining a spotlight on what makes this area a must-visit destination for both locals and travelers alike.”
Good Giant is a strategic creative agency with offices in Mobile, Ala., Chicago, Reno, Nev. and Tulsa, Okla. More information is at goodgiant.com.