WASHINGTON, D.C. (March 17, 2025) – Today, the American Bus Association (ABA), a leading voice in North America’s motorcoach, charter bus, group travel, and tourism industries, announced details for the following eight Marketplace events starting in 2026. Building on the success of Marketplace 2025 in Philadelphia, which generated nearly $5 million for local businesses and booked 7,000 hotel room nights for 3,000 attendees, the ABA’s largest in-person event drives economic impact for each host city.

Since 1979, the ABA Marketplace has brought significant economic benefits to its city partners. Events like Marketplace generate significant short-term economic activity while cultivating long-term business relationships that result in future group tours and events returning to the city.

“ABA’s Marketplace is one of the most transformative experiences in the motorcoach and group travel industry. In just four days, group tour operators, manufacturers, bus operators and tourism companies are able to accomplish a year’s worth of sales meetings,” said Fred Ferguson, President and CEO of the American Bus Association. “Marketplace 2026 will be especially significant as ABA prepares to celebrate 100 years of uniting operators, suppliers, and the group tour and travel industry.”

The upcoming Marketplace dates and locations through 2033 are as follows:

American Bus Marketplace 2026

Sat., Jan. 10 – Tues., Jan. 13, 2026

Reno Sparks Convention Center

Reno, NV

American Bus Marketplace 2027

Sat., Feb. 6 – Tues., Feb. 9, 2027

BMO Centre

Calgary, AB

American Bus Marketplace 2028

Sat., Jan. 22 – Tues., Jan. 25, 2028

Charlotte Convention Center

Charlotte, NC

American Bus Marketplace 2029

Sun., Jan. 7 – Wed., Jan. 10, 2029

Gaylord Rockies

Aurora, CO

American Bus Marketplace 2030

Sat., Jan. 5 – Tues., Jan. 8, 2030

Gaylord Palms

Kissimmee, FL

American Bus Marketplace 2031

Mon., Jan. 6 – Thurs, Jan. 9, 2031

Gaylord Texan

Grapevine, TX

American Bus Marketplace 2032

Sat., Feb. 7 – Tues., Feb. 10, 2032

Atlantic City Convention Center

Atlantic City, NJ

American Bus Marketplace 2033

Tues., Jan. 4 – Fri., Jan. 7, 2033

Gaylord National

National Harbor, MD

“Our industry is very tight-knit, so Marketplace is a rare opportunity for our members from across the country to reconnect,” said Vicki Osman, CTIS Senior Vice President, Meetings, Events & Education. “There are many opportunities for attendees to network and form new business partnerships, whether they participate in speed-dating for business, decide to walk around the exhibit floor or attend one of over 50 expert-led education seminars.”

Each Marketplace host city will have the chance to showcase their vibrant markets and provide large-scale exposure for their local motorcoach operators, manufacturers, tour companies, tourism bureaus, and destination venues.

“As a gateway to the historic American West and the great outdoors, Reno Tahoe is the perfect destination for group travel,” said RSCVA President and CEO Mike Larragueta. “We are thrilled to welcome ABA Marketplace to Northern Nevada for the first time ever, and we cannot wait to roll out the red carpet for the American Bus Association’s 100th Anniversary celebration.”

To stay up to date on additional Marketplace information, visit www.buses.org.