In an effort to increase overnight visitation to Reno Tahoe lodging properties, the Reno-Sparks Convention & Visitors Authority acts as the sales and marketing arm of northern Nevada’s tourism and convention industries.
In addition, the RSCVA is a tax collection agency, responsible for the redistribution of public monies to various other governmental bodies.
March 2024
2023 Research Projects
These three reports contain important insights about past and potential visitors, brand health and ad effectiveness, and resident sentiment.
Download Brand Health & Ad Effectiveness
January 2023
2022 Visitor Profile Study
This report contains important insights about the interests, demographics, and psychographics of past and potential visitors to the Reno Tahoe destination.
April 2020
2019 Visitor Profile Study
This statistical report contains all tourism-related statistics for Washoe County for the 2019 calendar year, with appropriate comparative data.
March 2019
2019 Las Vegas Resident Study
This statistical report was developed via web surveys of more than 800 people in the Las Vegas DMA in March 2019 to determine if Las Vegas was a viable liesure target market.
October 2018
2018 Brand Tracking Survey
This statistical report was developed via web surveys of more than 2,300 people in the Bay Area, Los Angeles and Seattle in October 2018, and contains brand awareness metrics for the three markets.
April 2018
2018 Brand Tracking Survey
This statistical report was developed via web surveys of more than 2,300 people in the Bay Area, Los Angeles and Seattle in April 2018, and contains brand awareness metrics for the three markets.
February 2016
2015 Visitor Profile Study
This statistical report contains all tourism-related statistics for Washoe County for the 2015 calendar year, with appropriate comparative data.
September 2014
2014 Bay Area Market Survey
This statistical report was developed via web panel surveys of 1,000 people in the Bay Area.
March 2014
2013 Bay Area Market Survey
This survey a representative sample of all 2013 visitors to Washoe County in order to better understand the visitor population. The study confirms good news for the destination with a strong repeat visitor base and a slight widening of geographic reach beyond the northern California core customer.
October 2012
2012 Bay Area Market Survey
This statistical report was developed via telephone and web panel surveys of 1,011 people in the Bay Area.
February 2012
2011 Visitor Profile Study
This statistical report contains all tourism-related statistics for Washoe County for the 2011 calendar year, with appropriate comparative data.
February 2008
2007 Visitor Profile Study
This 83-page statistical report contains all tourism-related statistics for Washoe County for the 2007 calendar year, with appropriate comparative data.
February 2007
2006 Visitor Profile Study
This 57-page statistical report contains all tourism-related statistics for Washoe County for the 2006 calendar year, with appropriate comparative data.